Engagement models
Four ways to work with us, and an honest account of when each one is the wrong choice.
Four ways to work with us, and an honest account of when each one is the wrong choice.
Four models: fixed-bid for well-defined scope, time and materials for evolving work, a dedicated team for sustained capacity, and retainers for ongoing services like marketing or support. The right one depends mainly on how settled the scope genuinely is.
A defined scope, a fixed price, a fixed timeline. It suits work where requirements are genuinely settled — a marketing site, a defined integration, a discrete audit.
The trade-off is rigidity. Every change goes through a change request, which is slower and often more expensive than it would have been under time and materials. Fixed-bid on unsettled scope tends to produce either a padded price or an adversarial project, and frequently both.
Billed for time worked, with a rate card and an agreed cadence. It suits work where requirements will evolve, which is most application development honestly assessed.
The trade-off is budget uncertainty, which we manage with sprint-level estimates, a running burn report and an agreed ceiling that we do not cross without a conversation.
A named team allocated to you for a monthly fee, working to your priorities. It suits sustained work over quarters where you want continuity and control of the backlog.
The trade-off is commitment — you pay for the capacity whether or not the backlog fills it, so it is poor value for intermittent work.
A monthly fee for ongoing service — marketing management, support, monitoring, optimisation. It suits work that is continuous rather than project-shaped.
The trade-off is that value is harder to see month to month. We counter that with reporting tied to outcomes agreed at the start, and we would rather you challenge a quiet month than quietly renew one.
The deciding question is how settled the scope actually is, not which model sounds safest. Clients often prefer fixed-bid for the certainty and then discover the scope was not as fixed as assumed.
| Scope fully defined, short project | Fixed-bid |
|---|---|
| Scope will evolve as you learn | Time and materials |
| Sustained work over several quarters | Dedicated team |
| Continuous service, no end date | Retainer |
| Genuinely unsure what you need | A paid discovery or assessment first |
Because a rate without scope is meaningless, and a price list invites comparison on the wrong variable. We quote after understanding the work, and we quote in a way you can compare against other proposals.
That is usually what we recommend. A paid assessment, a pilot, or one well-chosen first phase tells both sides whether the working relationship fits, at a fraction of the cost of finding out later.
Very rarely, and not as a default. It creates an alignment we would have to manage carefully and it is generally worse for the client than it first appears.
A discovery call is a working session on your constraint, not a sales pitch.
A short note is enough. You'll hear back from the team, not a bot — usually within one working day.
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