WordPress suits content-led sites where non-technical editors need control. Shopify suits most product retail, handling payments, tax and logistics without custom work. A headless CMS suits teams publishing to several channels or needing maximum performance. The right choice depends on who edits and how often.
Speed is a revenue metric
Slow stores lose sales, and on mobile connections the effect is severe. Most poor performance comes from the same causes: too many plugins, uncompressed images, render-blocking scripts and a theme carrying features you never use. All of it is avoidable at build time and expensive to fix afterwards.
We treat Core Web Vitals as a build requirement with a measured target, not a post-launch optimisation project. The same applies to structured data and metadata, which cost nothing during the build and are painful to retrofit across hundreds of pages.
Process
How we deliver it
Process flow for CMS & e-commerce development
01
Choose the platform
Matched to who edits, how often and what you sell.
02
Design the content model
Structure content so it can be reused, not just placed.
03
Build to a performance budget
Measured against Core Web Vitals from the first build.
04
Wire SEO in
Metadata, structured data, sitemaps and redirects at build time.
05
Train the editors
Your team leaves able to publish without help.
Deliverables
What you receive
A live site or store on your hosting and accounts
Content model and editing interface built for your team
Core Web Vitals report against the agreed budget
SEO foundation — metadata, schema, sitemap, redirect map
Editor training and documentation
Engagement shape
Six to sixteen weeks depending on catalogue size and migration complexity. Migrations need redirect planning, which we scope explicitly.
Stack decisions follow the problem. This is where we usually start, not a fixed menu.
Frequently asked
Questions we get about this
Will we lose our search rankings when we migrate?
Not if the migration is done properly. Rankings are lost through broken redirects, changed URLs without mapping, and metadata dropped in transit. We build a full redirect map before launch and monitor Search Console closely for the first weeks. A short dip is normal; a lasting drop is a mistake.
Can we edit the site ourselves afterwards?
That is the point of choosing a CMS. We build editing interfaces around your content model rather than handing over a page builder that lets anyone break the layout, and we train your team on the actual site.
Talk it through before you commit
A discovery call is a working session on your constraint, not a sales pitch.
