Good front end work delivers interfaces that load quickly on real devices and networks, remain usable with a keyboard and screen reader, behave correctly across screen sizes, and are instrumented so the effect of future changes can be measured rather than assumed.
Performance is not a phase at the end
Speed cannot be retrofitted cheaply. Once a site ships with heavy JavaScript bundles, unoptimised images and layout that shifts as it loads, fixing it means rebuilding significant parts. Set a performance budget before the first component and the problem does not occur.
The same is true of accessibility. Building with semantic HTML, focus management and proper contrast from the start costs almost nothing. Retrofitting it across a finished site costs weeks — and for public-sector work it is not optional.
Process
How we deliver it
Process flow for Front end development
01
Set budgets
Performance and accessibility targets agreed before building.
02
Build semantically
Real HTML structure, keyboard support, focus management.
03
Optimise as you go
Image formats, code splitting, font loading, layout stability.
04
Test on real devices
Mid-range Android on a throttled connection.
05
Instrument
Analytics and error tracking wired in before launch.
Deliverables
What you receive
Implemented interface meeting the agreed performance budget
Core Web Vitals report from real device testing
WCAG 2.1 AA conformance with the audit that proves it
Component documentation for future development
Analytics and error tracking configured
Engagement shape
Scoped by page and component count, usually alongside a design or CMS project rather than standalone.
Stack decisions follow the problem. This is where we usually start, not a fixed menu.
Frequently asked
Questions we get about this
Why does our site score badly on Core Web Vitals?
Usually the same causes: large unoptimised images, render-blocking third-party scripts, fonts loading late and shifting layout, and JavaScript bundles far larger than the page needs. Most are fixable without a rebuild once measured properly.
Does accessibility cost extra?
Built in from the start, almost nothing — it is largely a matter of using correct HTML. Added afterwards it is expensive. That is the argument for treating it as a build standard rather than a feature.
Talk it through before you commit
A discovery call is a working session on your constraint, not a sales pitch.
