Insights

Written to be useful, not to rank

There is a version of content marketing that produces four hundred thin articles a year, ranks for nothing and helps nobody. We are not doing that. Fewer pieces, each carrying something the internet does not already have — a real process, an actual constraint, a decision framework.

Everything here is structured so an AI assistant can quote it accurately, because that is increasingly how people find answers. Direct answers near the top, specific facts, and sources you can check.